Not selling liquid provides a service that builds, manages and grows the presence of purpose-led brands in the digital sphere. With our intrinsic appreciation of the fashion industry, our team creates specialist solutions for longevity in a dynamic landscape.

E-commerce is our language, fashion is our culture.

Our values

Values are a guiding set of principles that keep us all grounded. Within our team and wider network, we maintain this balance for positive and peaceful collaboration.

① Honesty & Transparency

② Collaboration as the norm

③ Authentic stories

A mindset and culture in which we live, collaborate and share the same stories.

Job Description

As the E-commerce Team Lead, you’ll play a key role in shaping the future of e-commerce for story-led fashion and lifestyle brands. Acting as the right hand of our Head of E-commerce, you’ll oversee a portfolio of clients, driving strategy, quality, and innovation across their online stores and digital operations.

You combine deep e-commerce expertise with people leadership and sharp strategic thinking. You know how to translate commercial goals into action, empower teams to deliver their best work, and build long-term client relationships based on trust, insight, and measurable results.

This is a brand new role in our team! And an opportunity to shape it together.

📍 All applicants must be based in the Netherlands.

Your role

Lead and inspire the team
Guide a team of around 6-8 e-commerce & retention managers and developers, providing mentorship, structure, and clarity. You’ll ensure the team feels supported, aligned, and motivated to deliver high-quality work that drives measurable results for our clients.

Be the strategic partner clients trust
Act as a senior advisor to our brands' e-commerce managers and founders, translating business goals into digital growth strategies. You’ll bring structure, confidence, and fresh ideas, challenging clients where needed and helping them stay ahead of the curve.

Drive quality
You’re obsessed with excellence. From campaign execution to site performance, you’ll ensure every deliverable meets the highest standards of quality, consistency, and attention to detail, spotting issues early and continuously raising the bar.

Translate strategy into action
Work closely with developers to turn business needs into clear, actionable technical briefings. You’ll bridge the gap between creative ideas, operational goals, and technical implementation, making sure every task is scoped, documented, and delivered effectively.

You’ll work alongside the Head of E-commerce to:

Foster innovation and growth
Identify opportunities to optimise clients’ e-commerce performance, from conversion optimisation and automation to platform improvements and operational scalability. You’ll actively contribute to shaping our offering and staying ahead of industry trends.

Own team performance
Monitor project delivery, client satisfaction, and team development. Together with the Head of E-commerce, you’ll play a key role in resource planning, feedback, and continuous learning, ensuring both clients and colleagues grow under your leadership.

Collaborate cross-functionally
Partner with our Growth and Creative teams to ensure strategic alignment, cohesive delivery, and a seamless client experience. You’ll make sure ideas move effortlessly from concept to implementation through strong communication and collaboration

Your profile

• 4–6 years of experience in e-commerce management, ideally within fashion, lifestyle, or digital agencies
• Proven experience leading teams or supervising e-commerce projects across multiple clients or brands
• Deep expertise with Shopify and its ecosystem (this is a must!) — including Klaviyo, Yotpo, Rebuy, 3PLs, and related tools 
• Skilled in translating strategic and creative needs into technical briefings for developers
• Excellent project and time management skills — Asana is an essential part of your workflow
• Strong communicator and natural collaborator, comfortable navigating multiple stakeholders and fast-paced environments
• A genuine love for fashion and technology — you’re as energised by data, automation, and UX as you are by Fashion Week activations or brand collabs with Nike and adidas
• Fluent in English (Dutch is a plus)

What we offer

• Work with multiple ambitious fashion brands, ones with heart, soul and character, based in Europe;
• Open to work either 40h, 36h or 32h;
• A unique start-up culture with a focus on teamwork;
• Short lines and an open culture;
• An environment with a lot of space to develop yourself. We’re growing quickly, which means that we will shape and grow this role together!;
• Lunch is provided by us at the office;
• 25 vacation days yearly, plus an extra day off on your birthday;
• Team activities and internal events;
• Training budget to support your development;
• Pet friendly, three staff dogs are our office companions.